Your word and your first reading cost nothing, no card. Stay in the room for twenty-nine a month or 199 a year, and your first week is free. Cancel any time.
A line a day. A taste of the architecture.
The reading, the room, the mirror, the vault. All features. Cancel any time.
The higher room. Everything in LUX, with four times the space to use it.
Not a subscription. The full written read compiled into one print-grade document you own: the word opened, how you move, the sentence you have not said out loud, your drift over time, and the defense. Shareable by link, revocable any time. Included free with the room.
VEX is LUX for your practice. Your clients take the reading through you, free for the engagement, and you see their word, their rhythm, and the drift before session one. Read your first client free. After that VEX is $199 a month for a solo coach, or $499 a month for a practice of up to five. Flat, no per-client fee. Full pricing and signup live on the VEX site.
Physical artifacts of your reading. Optional. Numbered. Made when ordered.
One hundred Intent Cards, leather case, your reading printed on archival paper.
Heavyweight matte black hoodie or tee. Your mark, cream on the chest. $133 personalized.
Eighteen by twenty-four archival giclée. Your word, numbered. Signed.
No password to remember. One click in from the email you paid with.
You take the reading. Six questions, eight minutes. The architecture compresses the answer into one word.
You pick a three-letter mark. Your address becomes word.mark. The way you type it is your signature.
You sign in on any device by typing your mark. The rhythm matches. The room opens. No password to remember.
Your word and your first reading are free, no card. The room is twenty-nine a month or 199 a year, with your first week free. Practitioner and VEX are one hundred and ninety-nine a month. Cancel any time.
Free is your word, your first reading, and a line a day by email. It costs nothing and asks for no card. LUX is everything that is yours alone: unlimited asks, the Vault, voice journaling, connectors that pipe your daily writing in, drift detection, the Sunday pulse, and your reading updated every time you take it again. Free is enough to meet the architecture. LUX is for the ones who want it to follow them into the rest of their day.
VEX for practitioners ($199/mo) ships with it. Use it for 33 days. If it has not landed in your practice, write us one paragraph telling us what fell short. We refund the first month in full. The paragraph is the price of the refund. The refund is automatic once we read it. Full policy at /guarantee.
Yes. The reading is free and yours to keep, no card. Your word, your mark, your full read live in your account. Cancel the room any time, the reading stays yours.
Yes. Sign in, go to manage your account, cancel. Two clicks. Your reading and your word stay yours. The daily line stops landing.
You stay locked in at the original price. We are not migrating early customers. Thank you for being early.
Aggregate only. Working-style mix, trust gap, friction forecast. Never a single person's answers. The privacy is architectural, which means it is a property of the system, not a setting that can be flipped.
United States. Encrypted at rest. Subprocessors listed at takethemirror.com/trust. Your data is never sold and never shared.
LUX reads you, one person. VEX is LUX for coaches and practitioners: your clients take the reading through you, and you see each client's word, rhythm, and drift before session one. Pupul is the version for organizations, where leaders see only aggregate figures, never any one person's row.
Cole Alexander Alkire, founder, Marietta, Ohio. Noctara, Inc. is the operating subsidiary of Pupul, Inc. The behavioral identity primitive is patent pending.