Pricing

The unit is thirteen.

Thirteen dollars to take the reading. Thirteen a month to stay in the room. Every price built on the same number, because one number is easier to remember than ten.

One word 13 Yours alone
Free
0forever

A line a day. A taste of the architecture.

  • One line of writing every morning, by email
  • Sent at sunrise in your timezone
  • You can take the reading any time
  • Stop with one click
Get the daily line

For coaches.

VEX is the practitioner version of LUX. You hold the architecture, your clients take the read, you see the rhythm and the drift before session one.

For one team
talkper pilot

Two weeks. Your team takes the read privately. One executive readout. Convert or walk.

  • Your team takes the mirror privately
  • One executive readout, written
  • Trust gap, attrition signal, friction forecast
  • MSA, DPA, security review on file
  • Decide afterward whether to continue
Book a pilot conversation
For AI labs
talkper license

License the behavioral identity primitive. Patent application 64/048,624. MCP + SDKs available.

  • The reading as a system-prompt addendum
  • MCP server + TS/Python SDKs
  • Privacy-preserving identity grant flow
  • Per-active-licensed-user pricing
  • Cancel any time at end of term
Talk to a human

For practitioners.

Coaches, therapists, consultants. Founder coaches, IFS therapists, somatic practitioners, conscious leadership consultants, family advisors. Put the Mirror in your practice. No application. Pay today. 33 days to use it. Refund if it does not land.

Practitioner License

Your branded URL at noctaracorp.com/r/your-slug. Practitioner dashboard. Cert badge. Five-day training pack. Sunday architecture brief. Your clients take the Mirror through you. You read their result before the session.

Begin your practice →
$133a month

Wholesale Seat

What you pay per client reading through your branded URL. Their reading lives in their account. Your dashboard sees aggregate only. You bill your client at whatever you bill. Margin is yours.

Learn more →
$13per reading

33-DAY MONEY-BACK
WITH FEEDBACK
Start a Practitioner License ($133/mo) or VEX ($199/mo). Use it for 33 days. If it has not landed in your practice by day 33, write us one paragraph telling us what fell short. We refund the first month in full. The paragraph is how we get better. Read the full policy →

Objects.

Physical artifacts of your reading. Optional. Numbered. Made when ordered.

The Artifact

$130

One hundred Intent Cards, leather case, your reading printed on archival paper.

The Costume

$130

Heavyweight matte black hoodie or tee. Your mark, cream on the chest. $143 personalized.

The Frame

$130

Eighteen by twenty-four archival giclée. Your word, numbered. Signed.


How it works.

No password to remember. The way you type your mark is the password.

One

You take the reading. Six questions, eight minutes. The architecture compresses the answer into one word.

Two

You pick a three-letter mark. Your address becomes word.mark. The way you type it is your signature.

Three

You sign in on any device by typing your mark. The rhythm matches. The room opens. No password to remember.


Common questions.

Why thirteen?

Because one number is easier to remember than ten. The reading is thirteen. The room is thirteen a month. The seat is thirteen. Pro is thirty-three. Practitioner and VEX are one hundred and thirty-three. Every price the architecture sets points back at the same unit.

What is the difference between Room and Pro?

The Room is the daily presence, three asks a day, weekly long-form. Pro is the Room plus everything that is yours alone: unlimited asks, the Vault, voice journaling, connectors that pipe your daily writing in, priority queue, and a private monthly reading walkthrough. Room is enough for most people. Pro is for the ones who want the architecture to follow them into the rest of their day.

What is the 33-day money-back guarantee?

The Practitioner License ($133/mo) and VEX ($199/mo) both ship with the same policy. Use it for 33 days. If it has not landed in your practice, write us one paragraph telling us what fell short. We refund the first month in full. The paragraph is the price of the refund. The refund is automatic once we read it. Full policy at /guarantee.

Is the reading really mine forever?

Yes. The thirteen-dollar reading is a one-time purchase. Your word, your mark, your full read live in your account. Cancel the room any time, the reading stays yours.

Can I cancel? How?

Yes. Sign in, go to manage your account, cancel. Two clicks. Your reading and your word stay yours. The daily line stops landing.

I bought the older subscription before this page existed. What happens to me?

You stay locked in at the original price. We are not migrating early customers. Thank you for being early.

What does my team see?

Aggregate only. Working-style mix, trust gap, friction forecast. Never a single person's answers. The privacy is architectural, which means it is a property of the system, not a setting that can be flipped.

Where does the data live?

United States. Encrypted at rest. Subprocessors listed at takethemirror.com/trust. Your data is never sold and never shared.

What is the difference between LUX and VEX?

LUX reads you. VEX reads your team in aggregate, without exposing any one person inside it. Same architecture. Different audience. You start with LUX. Your team uses VEX.

Who is behind this?

Cole Alexander Alkire, founder, Marietta, Ohio. Noctara, Inc. is the operating subsidiary of Pupul, Inc. Patent application filed 2026 with Rapacke Law Group.

US-hosted Patent pending SOC 2 in progress Cancel any time