LUX is a behavioral identity compression product built by Noctara Inc. (doing business as Noctara, Pupul, and VEX). When you use LUX, the architecture reads how you type. not just what you type. Keystroke timing, pauses, deletions, rewrites, speed variation, and behavioral patterns are all part of the mirror.
This is not a personality test. This is an identity engine. The data is the product.
LUX is one room. $29 a month, or $199 a year, with your first week free. Your word and your first reading are free, no card required. Cancel any time and access continues to the end of the current cycle, then ends. Your reading and your word stay yours either way.
What is included:
Customers who joined under any previous plan are grandfathered at their original price for as long as they keep their account open. Existing access and features are preserved. New members join at the current price.
We collect and store:
We do not collect passwords, financial information, or data from other applications on your device.
We keep the middle.
Your behavioral data and identity compression are used to:
By using the service, you grant Noctara, Inc. (the operating subsidiary of Pupul, Inc.) a limited, worldwide, non-exclusive, non-transferable, revocable license to store, process, and analyze your behavioral data and identity compression solely to provide and improve the service for you. This license ends when you delete your data.
You own your written answers, and your word and reading are yours to keep and use. Noctara owns the compression methodology and the engine itself, not your data. We do not claim ownership of your reading.
You can export or delete everything we hold on you at any time, in one step. Deletion is a full purge of your answers, your reading, and your stored behavioral pattern. We do not keep an undeletable residue of your data.
If your employer, organization, coach, or practitioner subscribes to VEX, your individual reading (your word, rhythm, and compression) is shared with them only if you explicitly consent at the time of assessment. Consent is recorded per organization. Without it, leadership sees aggregate patterns only. rhythm maps and team composition, computed across a minimum of three contributors. never your individual word, answers, or compression. You can decline and still take part; your reading stays sealed. You can withdraw a previously given consent.
The keystroke biometric identity system is patent-pending technology (provisional application) owned by Pupul, Inc. and licensed to Noctara. Your behavioral fingerprint. the unique way you type. can be used to recognize your sign-in without a password. This is opt-in and per-product: enabling keystroke sign-in in one product does not enable it in another, and you can turn it off or delete the stored pattern with your account at any time.
The mirror shows what it shows. The compression is computed the moment you complete the six questions. There are no refunds once the architecture has read you. If the mirror is quiet (service interruption), your season extends by the downtime.
You must be 18 or older to use LUX. The identity intake requires adult-level self-reflection. The behavioral data collection requires adult consent.
Noctara may update these terms. If we change how your data is used in a material way, we'll notify you through the mirror (the Narrator will tell you). Continued use after notification constitutes acceptance.
These terms are governed by the laws of the State of Ohio. Any disputes will be resolved in the courts of Washington County, Ohio.
Noctara Inc. · Litter-Alley · Marietta, Ohio
The architecture is visible. The terms are plain. The door is yours to open.
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