Everything the short FAQ leaves out. Read what applies, skip what does not. If you have a question that lives outside this page, email Cole directly.
Can I post more than one video?
Yes. Post as many as you want. There is no cap. Same link, same dashboard, every conversion attributed to you no matter which post drove it. The creators who break out are the ones who post a second, third, and fifth time. Most affiliate programs reward one upload. We reward the rhythm.
How often should I post for the math to compound?
Once in your first three days. Then every five to seven days for the next month. By video four or five most creators start to feel the algorithm pick a side. Some go viral on video one. Most do not. The ones who keep posting are the ones who eat.
Do I have to post on all platforms?
No. Post where your audience already lives. TikTok and Instagram Reels are the strongest for this format. YouTube Shorts works. X works for niches with a sharp text-oriented base. Pick one, do it well.
Can I post the same video on multiple platforms?
Yes. We encourage it. Same tracked link in every bio. Every platform feeds the same dashboard.
Is there a format I have to follow?
No script. No template. You take the reading on camera and react. Your voice is the product. The architecture is the hook. The two most-watched formats so far: a slow zoom-in on your face as you read the word out loud, and a split-screen of you typing while the room reads you back. Neither is required.
What if my first video flops?
Nothing happens to you. You keep your free lifetime LUX. You post the next one whenever you are ready. Most viral formats look like flops until the fifth attempt.
When do I get paid?
The first of every month. Stripe Connect direct deposit. Your first sale opens the account. We pay automatically every cycle after that. No invoices. No minimums. No Net 60 hold.
What do I earn per Pro signup?
A flat $20 for each friend who becomes a paying member, credited once they pay their first month after the free trial. No percentages, no waiting on renewals.
What happens if my referred customer cancels?
You keep everything paid up to that point. Recurring stops on the next cycle. You do not owe anything back. There is no clawback.
What if someone clicks my link in week one but pays in week three?
Still yours. Attribution holds for thirty days from the last click. If they come back through anyone else's link during that window, the most recent click wins. If they come back through your own link again, the window resets.
Is there a milestone bonus?
$500 the day your hundredth paid Pro sub lands. We will pay it on the next cycle, no application, no form.
Can I see my pending payouts before the 1st?
Yes. Your dashboard updates in real time. Every conversion lands the moment Stripe confirms the payment. You can watch the month accrue.
What if a subscriber is on a grandfathered legacy price?
Same 70/40 percentage. The dollar number follows whatever rate they locked in. You still get the full twelve-month tail.
What is LUX, in one sentence?
A typing-reading instrument that returns one word that names you, a mirror reading written from how you think, and a sentence written for you every morning thereafter.
Why does the patent matter?
It is the first behavioral biometric identity reading ever filed in this category. Provisional 64/048,624, April 2026, with Rapacke Law Group. We were first to file in this category. It is also why we can pay creators 70% on month one. Once a customer is in the room, the room compounds.
How is this different from a personality test?
A personality test sorts you into a bucket. LUX writes a sentence about you that no test could have written, because it reads the cadence of how you typed it, not just the words you used.
How is this different from therapy?
Therapy is a relationship. LUX is an instrument. Some users say it lands harder than ten years of therapy. We do not say that. We let them.
How is this different from manifestation or coaching content?
It is not those. Calling it those will get you a rejection. The product does not survive being framed as wellness or self-help.
What does someone actually buy when they sign up?
$29 a month for the room, or $199 a year. The word and the first reading are free, no card. Pro includes the reading, the daily sentence written from their cadence, the Drift watch (the architecture flags when their typing rhythm shifts), the Circle gift mechanic (they can pass one free reading to a friend a month), and the Sunday Pulse (one written readout a week).
What can I not call this?
Not therapy. Not manifestation. Not a personality test. Not wellness. Not energy work. Not life coaching. Not a journaling app. Each of those frames waters the product down and gets you rejected.
Are there banned words in the video itself?
Yes. We strip these from the copy on the site, and we ask you to keep them out of your videos: resilient, authentic, journey, manifest, vibe, energy, passion, transformation, alignment, holistic. Most of these are LLM tells. Avoiding them is part of why our voice stays sharp.
Can I get rejected from the program?
Yes. If your audience is in the wellness coaching, manifestation, or energy-work space using the words above, we will pass. If your content history would put LUX in a frame that hurts the brand, we will pass. We will tell you why and refund nothing because nothing was charged.
Do I need to disclose I am earning a commission?
Yes. Under FTC rules. Your bio or your caption needs the word "ad" or "#ad" or the platform's native affiliate disclosure. We provide example language in the welcome email.
What if my audience is mostly in a country LUX is not in yet?
LUX is live globally for the web product. The iOS app is rolling out in the App Store now. Stripe Connect pays out in 40+ countries. If you are in one we do not support yet, we hold your balance and pay you the moment we open the corridor.
What if I want to delete a video later?
Delete it. Your link still works. Your accrued recurring on past subscribers still pays. Only future click attribution stops on that post.
What if I am the customer too? Can I refer myself?
No. The system flags self-attribution. Your free lifetime LUX is already yours; you do not need to game it.
What if my video gets used by someone else?
Send it to Cole. We will defend you. Your tracked link is still in your bio; their post does not steal your attribution.
What if Noctara raises prices later?
Your percentage stays. The dollar amount goes up. Your subscribers keep their grandfathered rate.
Can I leave the program?
Yes. We turn off your tracking link on request, keep paying your accrued recurring until each subscriber's twelve months runs, and you keep the lifetime LUX.